XBOX ONE PRICE STRATEGY

If you've been anxious to get your hands on an Xbox One, it may be a good time to invest. Numerous retailers have been cutting the $499 price of the next-generation console by $50.

Walmart, Best Buy, and Target have all dropped the console’s price to $449. The price is for consoles packaged with Xbox One's exclusive new game "Titanfall" and another bundle including Forza Motorsport 5.

A video game site reported the price of the next-gen console actually reached $399 for a while on Amazon (the same price as the PS4) with a discount code.

Microsoft also started selling both bundles on its site for the reduced price. The drop in price comes as Sony's PS4 is dominating the gaming market.

As of March 22, Sony has sold approximately 6.3 million consoles — and is having trouble keeping up with demand.

Microsoft has sold 3.4 million Xbox One consoles, out of the 3.9 million it shipped.

Now Microsoft is selling the XBOX ONE for $400 but without the Kinect. Retailers have noticed that the demand of the console sold without the Kinect is on the rise and is over taking the console bundled with the Kinect.

Indeed sales will go up but at what price.

Next Gen Console Comparison Sales

Sony's PlayStation 4 continues its dominance in the next-gen video game console sales battle, officially reaching six million units sold back in  March.

According to USA Today, the announcement came just weeks after the console was released in Japan. The PS4 was released in the U.S. and Europe in Nov. The console's Feb. 22 launch in Japan marked the last country or region to get the PS4.

Like The Xbox One, on the other hand, was released worldwide on Nov. 22 and has sold about 3.5 million units to date.

It is absolutely outstanding that the PS4 is off to such a great start in Japan. People have responded well  to the PS4 system's integrated social capabilities, and gamers are utilizing these unique features to engage, share, play and connect with users around the world.  

Sony is seeing encouraging signs from its PS4-exclusive title "Killzone: Shadow Fall," which has sold 2.1 million units. The company is also did well in the release of "inFamous: Second Son", also a PS4-exclusive title, back in March, selling over 1 Million copies in the first nine days. The best seller list is still mostly made up of titles available on both the PS4 and the PS3, like "Call of Duty: Ghosts," "Assassin's Creed IV" and "Fifa 14."

March was also going to be key for the Xbox One and Xbox 360, as "Titanfall," a first-person shooter from the same people who helped make "Call of Duty," releases March 11 in North America and March 13 in Europe. Microsoft has also designated those release dates for the Xbox One and will release the game for the 360 console weeks later. Titanfall reached less than 1 Million copies sold in three weeks, being an exclusive.