Mario Kart the video game has now been transferred and transformed to be done in real time. This was not done by only adding Mario Kart accesories in real-life: speed bursts, turtle shells and four-player split screens. This all occured in order to cross-promote Nintendo’s new Mario Kart 8 with a new Pennzoil motor oil, the two companies joined forces to create the most accurate version of the beloved racing game on a real-life track. The break down of this is each kart was outfitted with an RFID tag reader that registered RFID tags on the track. These tags were item icons: speed bursts, turtle shells, etc. When a kart hit a speed burst icon, it sped up; when it hit a turtle shell, it slowed down. Each race consisted of three-and-a-half laps around the RFID-laced track. The karts also have GoPro cameras that fed each driver’s point-of-view to a jumbo monitor next to the track. These feeds formed a four-player split screen that resembled the video game’s split screen.
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